The repositionable adhesive on Shurtape 724 console labeling tape is subject to curling when exposed to high heat. If the surface you apply the tape to is very warm, the tape will slowly release from the console surface and start to curl up on its ends. As long as the tape and the mixer are both hot, no matter how many times you press the tape down, it will curl up again.
If you have options on where you apply tape labels, use the surface area on the console that is coolest to the touch.